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Tag : photographer

13 Apr 2018

Be Careful With How You Use Your Photos

HOW TO NAVIGATE COPYRIGHT LAWS IN CANADA Let’s start at the very beginning: You book a fitness photoshoot with a professional photographer. You diet, and train hard for 8 weeks. You see the pictures (which turned out phenomenally), and obsess over them. You use them on your social media pages, and blow up on Instagram, becoming an Instafame sensation overnight. A famous supplement company takes notice, sponsors you, and then starts using those kick ass photos on their social media […]

16 Mar 2018

3 Simple Do’s and Don’ts of Photoshoots

Anyone can buy a photography session. Anyone can slap on some athletic clothes and call themselves a “Fitness Model.” And (almost) anyone can develop a following of 10k people or more on Instagram who admire them for their #Fitspo or #AbGoals.   But what separates the ‘Good’ from the ‘Great’? What makes one person’s photos POP, while another’s just looks like a glorified selfie? What gives someone that IT factor that’ll sky rocket them into InstaStardom? We’ll tell you… What […]

19 Feb 2018

So You Want To Make It As A Fitness Model?

So You Want To Make It As a Fitness Model? By: Jaime Filer We’ve all seen the guy on Instagram who takes all his photos in front of the same gym mirror. Or, the chick that did a photoshoot in the park after her first bikini competition, and is reusing the same photos … One year later. Don’t be that guy/girl. Just as you get bored of seeing the same Insta-famous models taking the same Insta-famous pictures, so too do […]

09 Feb 2018

2018 Is Off To A Great Start

I was walking through a Chapter’s Indigo store recently and took a stroll through the magazine section. I love magazines (obviously), and as I went through the newstands I found myself in disbelief. I had found 4 Magazines on newstands in the SAME store that I ad shot covers for! It was an exciting moment for me as I had never seen 4 of my covers on newstands simultaneously. Nichelle took a quick picture of my proud moment. This doesn’t […]

28 Dec 2015

How Did We End Off 2015?

Well, 2015 has come and gone really quick. We had a great year filled with many new things. We moved to a new, kick ass studio, StudioTwo22 in Toronto, which is attached to our new elite training facility, OTC Toronto. We developed some major relationships with some great magazines and media, which will make a huge impact for our clients in 2016. Were not done yet… We are working on some amazing things and opportunities to be revealed in 2016, […]

03 Nov 2015

3 Things Fitness Models Can Do To Help Get Published

Almost every model that we have worked with has stated that they would love to get published into a magazine. I wish I could get everyone that we shoot published, but it’s not always possible. Getting published is a team effort between the model, the photographer and make up artists. The photographer can provide you with the pictures, and the make up artist with the proper make up looks for the magazines that you are submitting for, but there are […]

15 May 2015

May/June 2015 Covers!!!!

May and June 2015 have turned out to be great months for us! Fitness expert, model (and my wife!), Nichelle Laus landed the cover of Women’s Health & Fitness Australia, making it the 5th cover out on newsstands simultaneously that we shot.     This week, Kristine Andali,  one of Canada’s Top Crossfit Athlete’s,  also landed the cover and editorial feature for SweatRX Mag, a crossfit driven magazine. Fitness coach, and Your BeautyFuel Food Recipe founder, Rita Catolino also recently […]

02 Mar 2015

Want a competitive edge for magazine submissions?

We are always trying to make things better and easier for our clients. One of the things that most clients want as a goal is to be published. Working with various magazines, I submit photos of my clients to the magazines that I work with. Sometimes a magazine will like a model’s look and ask for them to come back and shoot a workout for a feature. But what if we were to be one step ahead on this?  What […]

05 Mar 2014

Hard Candy Fitness Toronto – TTC Ad Campaign Launch

Last month, I hosted a casting call for male and female fitness models for a commercial project that I couldn’t disclose.  I requested “selfie” photos from submitting models to show what they looked like at that moment. I was so impressed with the amount of  submissions I received in such a short time period.. and such fantastic physiques for what is usually an “off-season” time period. I submitted the pictures to the client and they made their selections. The chosen […]

06 Jan 2014

Edmonton Oilers Octane 2014 Calendar

I checked my mailbox today and found a VERY pleasant surprise!!!!  I received my copies of the 2014 Edmonton Oilers Octane Calendar. I flew down to Edmonton, Alberta late last fall and shot their cheerleading team. The only thing that topped the experience of shooting the calendar was opening it up and looking at what a great finished project it turned out to be! You can order a copy by clicking here. Here is a quick overview of the calendar […]