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Category : Information

13 Apr 2018

Be Careful With How You Use Your Photos

HOW TO NAVIGATE COPYRIGHT LAWS IN CANADA Let’s start at the very beginning: You book a fitness photoshoot with a professional photographer. You diet, and train hard for 8 weeks. You see the pictures (which turned out phenomenally), and obsess over them. You use them on your social media pages, and blow up on Instagram, becoming an Instafame sensation overnight. A famous supplement company takes notice, sponsors you, and then starts using those kick ass photos on their social media […]

16 Mar 2018

3 Simple Do’s and Don’ts of Photoshoots

Anyone can buy a photography session. Anyone can slap on some athletic clothes and call themselves a “Fitness Model.” And (almost) anyone can develop a following of 10k people or more on Instagram who admire them for their #Fitspo or #AbGoals.   But what separates the ‘Good’ from the ‘Great’? What makes one person’s photos POP, while another’s just looks like a glorified selfie? What gives someone that IT factor that’ll sky rocket them into InstaStardom? We’ll tell you… What […]

19 Feb 2018

So You Want To Make It As A Fitness Model?

So You Want To Make It As a Fitness Model? By: Jaime Filer We’ve all seen the guy on Instagram who takes all his photos in front of the same gym mirror. Or, the chick that did a photoshoot in the park after her first bikini competition, and is reusing the same photos … One year later. Don’t be that guy/girl. Just as you get bored of seeing the same Insta-famous models taking the same Insta-famous pictures, so too do […]

28 Dec 2015

How Did We End Off 2015?

Well, 2015 has come and gone really quick. We had a great year filled with many new things. We moved to a new, kick ass studio, StudioTwo22 in Toronto, which is attached to our new elite training facility, OTC Toronto. We developed some major relationships with some great magazines and media, which will make a huge impact for our clients in 2016. Were not done yet… We are working on some amazing things and opportunities to be revealed in 2016, […]

03 Nov 2015

3 Things Fitness Models Can Do To Help Get Published

Almost every model that we have worked with has stated that they would love to get published into a magazine. I wish I could get everyone that we shoot published, but it’s not always possible. Getting published is a team effort between the model, the photographer and make up artists. The photographer can provide you with the pictures, and the make up artist with the proper make up looks for the magazines that you are submitting for, but there are […]

08 Feb 2015

3 Reasons A Professional Photoshoot Comes with a Price

Often I’m contacted by models looking to see if I am willing to do a photoshoot for them at no cost, in exchange for using them as a model for my own portfolio or submissions. This is also known in the industry as “Time For Print” of “TFP”.  Although I love to shoot beautiful people, this is just not feasible. If you are serious about getting good professional photos, whether its for your your own portfolio, social media, website or […]

12 Sep 2014

Are models being taken advantage of?

At the start of every shoot, I like to ask the model what their goal of their shoot is. It is then my job to direct the shoot towards achieving my client’s goals. I would probably say that 99% of my clients tell me their goal is to be “published”.  As much as I would love to get everyone I shoot published, it is just not possible. Magazines have different marketing needs and not everyone fits the “look” or “style” […]

17 Jul 2014

5 Things You NEED To Do To Prepare For Your Photoshoot

Whether you are a first time model, or a pro in front of the lens, preparing for your photoshoot will make all the difference in the final package of your pictures. One of the most popular questions I get from a model when they book with me is “what should I do to prepare?“. Valid question of course, especially to someone new to a photoshoot. My goal as a photographer is to give you an overall “experience” during your shoot. […]

02 May 2014

Toronto Pro Supershow Week Shoots

Toronto’s giant event, the Toronto Pro Supershow is approaching quickly! May 31-June 1, 2014, the Metro Toronto Convention Centre will be invaded by every type of athlete you can think of. Home to Bodybuilding, Physique, and Bikini competitions, and an amazing expo, this show is always a great event. I am taking bookings during the event for photoshoots at my studio, which is in Mississauga, not too distant from the event in the neighbouring city.   Model above: Bianca Gabriela. […]

16 Dec 2013

Why You Need Professional Make Up for a Photoshoot

Often times, I get a request to shoot without  my make up artist team. Clients contact me and request pricing for commercial projects or personal portfolios and don’t want to spend the money for quality professional make up.  Of course you can save money by doing your own hair and make up, or hiring someone who is cheaper, but you get what you pay for.  Poor make up and hair may not only ruin the potential of the photoshoot, but […]